Named after the most calculated villain in Albuquerque, Gus Fring has never once been told he isn't the most important person in any room — and it shows. He's four years old, built like a cotton ball, and carries himself like he owns whatever property he happens to be standing on at the time.
His signature move is a full dressage horse trot — something he does completely unprompted (and on command) when he feels the moment calls for it, which is always. He has been in front of cameras his entire life and has never taken a bad photo. Not once. We've checked. He hasn't checked, because he already knew.
On set he accepts no notes and will not be making eye contact with anyone who isn't holding a treat or a camera. He is calm, he is professional, and he is absolutely aware that the shoot doesn't start until he arrives. Brands love him. He is unsurprised by this.
He doesn't break character. He doesn't have bad angles. He has, on multiple occasions, made the humans look average by comparison. We've made peace with it.
For travel and lifestyle influencer work featuring his humans, head to the page linked below.












Chewy

PetSmart

PetSmart

Chewy

Waggin' Train

PetSmart

PetSmart

PetSmart

Crumps Naturals

PetSmart

VCA

PetSmart

VCA

VCA

Pure Bites

Dogs for the Earth

The Company Store

Blundstone

Blundstone

PetSmart

Earth Rated

Earth Rated

Purple

Brooklinen

Ecuadane

Purple

Kurgo
We developed and shot a fun 80s-style photoshoot video showcasing their dog holiday sweater collection — it went viral with 1.2m views on our account. Between IG and TikTok, part 1 and 2 of the video received 7m views.
We conceptualized and filmed a fun holiday video of Gus happily munching treats while dressed as an adorable Christmas tree — perfect for boosting seasonal engagement on our account.
We devised and shot a clever bottom-of-the-bag perspective video capturing Gus eagerly peering down into the treat bag for maximum cuteness.
We conceptualized and filmed a practical yet engaging video demonstrating the Necto RV temperature sensor, keeping pets safe on the road.
We planned and captured Gus performing his full repertoire of tricks on command for treats — a great showcase of his impressive obedience and charm.
We dreamed up and filmed a humorous take on Gus’s vet visit, turning it into a "buffet" fantasy in his mind with endless staff-given treats.
We created and filmed a spooky concept for our account: Gus as a creepy Chucky doll chasing through the woods to highlight their Halloween costumes.
We created the concept of flipping the classic “dog working from home” trope, filming Gus trying to focus on a call while we make noise with dog toys in the background, spotlighting PetSmart’s “tech bro” style jacket.

Some of the work you'll see on this page was made with Riley — our first dog, our original co-star, and honestly one of the best things that ever happened to our brand. We truly believe this career path that found us is all owed to him. He earned his wings in 2023 and we think of him every single day since.
Gus is doing his best to carry on the torch. We think Riley would approve.
not like regular content. we make cool content.
Metro Atlanta–based husband and wife team specializing in visual content production
Commercial photography + videography
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